Pants on Fire Games hands UK distribution to Delta

Delta Leisure Group will handle all UK sales and distribution for a range of games from Pants on Fire Games Ltd. Last year Pants On Fire became the first toy company to secure investment in the BBC’s Dragons’ Den. The investment of £50k, from Duncan Bannatyne and Peter Jones, has allowed Pants On Fire to launch two fully licensed Marmite board games – Love It or Hate It and Who Put the Marmite In The Fridge? – both of which now form part of the collection handled by Delta.

Other Pants on Fire games to be distributed by Delta include the cheeky You Cannae Push Yer Granny Off The Bus, the RSPB-licensed bird-spotting Wing It, and fib-based trivia game, Liar Liar.

Pants on Fire’s Richard McLuckie, comments, “We're delighted to be partnering with Delta. They’re an expanding, dynamic company, totally focused on their customers’ needs and they are very excited about our range. As well as helping us with multinational retailers, their extensive distribution network will allow our games to reach parts of the market where we could previously only scratch the surface of. It wasn't a difficult decision to make.”

 “Pants on Fire have produced an intriguing collection of games all with a quirky and fun tone to them, making them the perfect addition to our range. Consumer awareness of the games is sky high after their Dragon’s Den appearance, allowing the games to really stand out within any retailer’s games offering. We can’t wait to get started.”

Trade enquiries contact:

Visit www.pantsonfiregames.co.uk for more information about the range.

About Pants on Fire Games Ltd

Established in 2009, Pants on Fire Games is an independent games company which prides itself on creating interesting and entertaining board games for all ages. There are currently seven games in the Pants On Fire range, including the RSPB-licensed Wing It. Other popular titles in the range include the amusing You Cannae Push Yer Granny Off The Bus, the twisted trivia board game, Liar Liar, the hilarious party game, Eurobabble and the quirky bluffing game, Bluffoons. There are also the two new licensed Marmite board games launched in summer 2014 – Love It or Hate It and Who Put the Marmite in the Fridge?